DOG IT UP at restaurant counters

Turn an American Favorite into your next opportunity.

Bring Dog It Upto your market with a standalone franchise or a flexible licensing opportunity designed for existing locations. Dog It Up takes one of America's most recognizable foods and turns it into a bold, modern restaurant brand built around made-to-order hot dogs, craveable regional flavors and broad consumer appeal.

Restaurant Counters

Two Ways to Grow

Explore Franchising

Dog It Up standalone franchise storefront

Add Dog It Up to Your Existing Location

Bring the complete Dog It Up experience to your market with a standalone restaurant built around a focused menu, distinctive brand and approachable operating model.

Explore Franchising

Explore Licensing

Dog It Up licensed counter inside a host location

An American Classic. Reinvented for Growth.

Already operate a restaurant, convenience store, travel center or foodservice location? Our flexible licensing model gives qualified operators another way to bring Dog It Up to their customers.

Explore Licensing

Recognizable
Product

A familiar American favorite with broad consumer appeal

Craveable
Menu

Made-to-order hot dogs inspired by flavors from across America

Flexible
Formats

From standalone restaurants to existing foodservice locations

Built to
Scale

A focused concept designed for operational simplicity and market expansion

Ready to Bring
Dog It Up to Your
Market?

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